2014 / Lega Italiana Fibrosi Cistica

The encounter with LIFC took place in 2014. It was a pivotal moment for the association, which was about to bring together, under a single logo, all the local non-profits scattered across Italy. It was at this time that “Martino” came to life, the Kingfisher who is now the unique mascot of one of the most important Italian charitable associations.

The LIFC social campaigns produced involved figures from the world of sport and cinema: among them, actors Raoul Bova and Marco Bocci, the historic national-team basketball player Carlton Myers and Gianluca Casadei, 2013 Italian Beach Volley champion, all featured in the various LIFC social-awareness commercials.

MY WORK: